Tuesday, January 27, 2009

Couldn't resist....

Would you LOOK at his posse??!

Friday, January 23, 2009

Spot a homie

New Jamie-T....

Friday, January 16, 2009

Tuned In Interview with ME. I'm famous bitch.


chloe mcChloe McCloskey is the Managing Editor of le cool London, an e-newsletter sent out every Thursday.

le cool provides a filtered listings guide promoting the best things happening in London from art shows to Mexican wrestling to Japanese teashops to rap concerts to folk gigs to film to theatre to S&M parties.

le cool London readers are generally art/music/film/theatre/design- savvy urbanites with a particular interest in exceeding mediocrity.
Their highly recommended range of city guidebooks can be found here.

How would you describe your editorial stance?
If it's interesting, creative, beautiful, fun or free - we'd hope to include it. Our journalists write anecdotal, personal and informed previews of stuff they genuinely recommend.

Does le cool work with brands to engage your readers?
Aside from working with venues such as Fabric, Cargo and the like, we do not currently work with any brands directly; we are however looking to expand in this area in the coming months.

How do you find the traditional print publishing industry vs. online services? Some say even newspapers are becoming extinct?
I think that online and digital are simply new arms to the overall body of the media. Newspapers won't ever fully go extinct, although they may evolve to better serve their audiences. The introduction of the internet is similar to that of television and/or radio - it's just another way of transmitting information. It is not comparable to the introduction of 8-tracks, cassette tapes, or CDs - which rendered their predecessors obsolete.

Online publishing is key to engaging a new generation who have grown up with the internet. But how do you distinguish between good and bad online publishing in a saturated industry?
This is true and companies wishing to tap into this market must be aware of this. But with regard to distinguishing between good and bad online publishing, I think that it's the audience that makes this call. If something is of high quality, people will flock to it. You don't see spammy sales sites being inundated with hits. You see cleverly executed, editorially-rich, verifiable websites drawing people in. Young people and people in general can easily gauge if content is genuine or worth their while - if it's not - they can literally leave it with the click of a button.

le cool has both an online and offline products - can you talk about how both work together?
The le cool guidebooks are a physical manifestation of our online publication, designed as a quirky and friendly handbook to the cities we work in and love. From a business perspective - the books help to market our brand and therefore push our newsletters/websites and vice versa (the web products help to push out the book). Due to the fact that cities change very rapidly, the books are by nature outdated upon publication - this is where the web element is very complementary.

Do you feel that today young consumers and readers are more marketing savvy or are simply overloaded and confused with the mass of online information?
I interviewed a graffiti artist the other day who's in the process of building his crew's name as a brand by pushing a streetwear line and promoting parties in London. These kids understand all the components of branding and marketing without even being aware of it. This could have come from the graffiti writer's goal of going 'all city', or it could have come from just growing up in the logo-heavy atmosphere of the past twenty years. I don't think people are confused; I think this example shows that in spite of not being aware of it, it's been built into their psyches.

Tuned In Research

Tuesday, January 13, 2009


Only that twatted websitesocialnetworkingnightmare system would have you obssess for hours over some stranger's wedding photos, an acquaintance's hoilday pix and wall-to-wall posts between two idiots you only vaguely know. It's like Big Brother. If it's on - it's easy to get sucked in. TIME TO GET SERIOUS.

Saturday, January 03, 2009

New Pound

Skillz - Rap Up 08

Get er dun

Keepin' it Krisssspy

The Knux: Different Assorted Delicacies

Published: Monday - November 24, 2008
Words by Chloe McCloskey
The Knux are bringing a new twist to the game. A mocha twist that is. Leaping onto the scene with early 2008 release, "Cappuccino," brothers Rah Al Millio and Krispy Kreme have built up quite a following in a few short months. Emceeing ain't their only grind either, the pair grew up playing instruments in a high school marching band and produce all their own tracks (as well as B.O.B.'s upcoming January release).

Born and bred in New Orleans, Al and Krispy settled in L.A., following the Katrina disaster. But don't get it twisted, these dudes had been working behind the scenes within the City of Angels for years, which is probably why Jimmy Iovine left them to their own devices when working on their debut LP, Remind Me In 3 Days, which they played for Interscope execs only after they'd finished the entire piece ("We got creative control over everything because we cut back on the money, we didn't need it," says Krispy). Since then, they've released the album to the glee of their (a largely internet-cultivated) fan base and provided support on Common's Finding Forever Tour. In this recent conversation with Ballerstatus, the hipster rap-shunning pair talk Wu-Tang, marching bands and why everyone from hip-hop heads to "Depeche Mode-listenin' motherf***ers" will love their new joint....Read full article from ballerstatus.com